conversion centred design

Conversion Centred Design: What Will Matter for Website Success in 2018

Preparing your website for success in 2018 using Conversion Centred Design principles and the hot zones you’ll be spending a lot of time working on to make your boss happy.

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home page design

Why SEO and Marketing Success Relies on Landing Pages Not Your Home Page Design

2018 best practices for home page design that aren’t about how pretty your page looks, SEO or marketing. Find out what’s going to be important for your website next.

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Serendipity and Digital Marketing

The Decline of Serendipity in the Pursuit of Digital Marketing

Serendipity is a pleasurable human experience that is being lost at an alarming rate in the world. Now it’s happening online and there are serious implications for Digital Marketers and Technologists. it’s time to make yourself aware before things really kick off.

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SEO Snippet

SEO Snippets: The Reason Why Google Secretly Likes Meta Descriptions

Three insider tips for crafting powerful SEO snippets that get clicks and position you to dominate on Google. It’s all about knowing what works and how to make it work for you

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hype cycle predictions

The Hype Cycle: Are IT Predictions Practical or Just Fanciful Hyped Up Pipe Dreams?

Exploring Hype Cycle predictions and their value for IT investment and technology decision-making in business. With a quick review over the last 3 years of Hype Cycle predictions to find out if they help or hinder how informed you may feel.

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Semantia Launches Calc123
A Calculation Engine for creating high-performance SaaS solutions using Excel®



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