Social Media Strategy Twitter Honeypot

Using a Twitter Honeypot #SocialMediaStrategy to Increase Online Reach

Recently the Semantia team has begun to open up and share some of our social media strategy ideas with other experts in the digital marketing industry.

One of the most useful social media strategy’s that has broad appeal and is particularly helpful for services based businesses is what we call the ‘Honeypot Strategy’. When used on Twitter, the Honeypot Strategy extends your reach.

Often a company, brand or business can struggle with cut through on social media. The huge volume of content that gets shared can make it difficult to get attention.

A Social Media Strategy that Creates Tolerance for Marketing Messages

The reason the Honeypot Strategy works, is because it starts with you narrowing your content focus down to a single highly valued type of content that your prospective audience wants.

For client, Property Investors, the Honeypot Strategy content is investment real estate and property listings.

By tweeting these listings, the company has been able to attract followers who want to purchase investment properties – individuals with a matching target profile for their services.

Now Property Investors’ Twitter followers are the exact type of people they want, and injecting sales promotional messages around their services makes sense. The audience has a high tolerance for the marketing messages because of the significant value of their Honeypot Strategy content.

Hashtags Increase Reach in Your Social Media Strategy

While the Honeypot Strategy can be used on other social media channels, it’s the Hashtag functionality that Twitter enables that makes it work so well on Twitter.

Being able to add Hashtags makes the tweets available for discovery in more ways, so you don’t have to rely entirely on followers.

At Semantia we think of Hashtags for social media content, in the same way as keywords work for SEO on your website.

When there is so much information and a lot of competition for attention, every opportunity you can create to increase reach needs to be taken advantage of.

Right now, we are offering any business wanting to try the Honeypot Strategy on Twitter the opportunity to receive a uniquely crafted strategy. The team will create a customized version of the Honeypot Strategy just for you.

Twitter Honeypot strategy by Conversion Leadership for Semantia

Starter Pack
Do-it-Yourself
  • Business Goal Profile
  • Customised Social Media Strategy
  • Example Daily Social Media Posts
  • Example Call-to-Action Posts

 

 

Get Started

Trial Pack
(3 Months)
  • Business Goal Profile
  • Customised Social Media Strategy
  • Daily Social Media Posts (text, image, links)
  • Call-to-Action Posts (text, image, links)
  • Dedicated Social Media Agent
  • Strategy Report

Get Started

Gold Pack
(12 Months)
  • Business Goal Profile
  • Customised Social Media Strategy
  • Daily Social Media Posts (text, image, links)
  • Call-to-Action Posts (text, image, links)
  • Dedicated Social Media Agent
  • Monthly Strategy Reporting

Get Started

About the Author

SemantiaSemantia is a strategic technology services and advisory company. Through its specialty business divisions the company provides a comprehensive range of software development, systems integration, semantic web development, business process outsourcing, digital marketing, online marketing automation, conversion rate intelligence and business IT insights and advice. Semantia collaborates with clients to deliver solutions optimised for business success including increasing performance in sales and marketing, reducing errors and processing times for data & identifying new insights from analytics for leaders to make better informed business decisions.View all posts by Semantia →

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