February 20, 2012 in Acquire, Articles, Online Business, Reach, SocialStream SEO by Conversion Leadership

Small Business Internet Marketing Infographic

As a small business owner, you may be wondering how you can leverage the power of social media and online marketing to get ahead. According to a recent SEO.com post, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing tactics, it’s easy to see how sound search engine optimization practices could help you get a leg up on the competition.

As an incredibly diverse group of people, Small business owners know a lot about their chosen fields. Slightly less than half of all small businesses have more than one owner, and sixty percent of small business owners have worked in their industry for more than 20 years. That’s a lot of total combined experience and expertise. Naturally, these owners are always looking for new ways to connect to their customers and clients and grow their businesses.

About 63 percent of small businesses have found social media to be a good way to increase customer loyalty, and 27 percent plan to increase their investment in social media.

When it comes to the impact of social media:

• 40 percent of small businesses find it helpful for customer reviews;
• 30 percent find useful for correcting problems brought up by customers;
• 18 percent find that it gives them a chance to defend against negative publicity;
• 52% of small businesses are planning on increasing their budget this year;
• only 5 percent feel that social media has hurt their image more than helped.

If social media is used appropriately, it’s clear that it generally has a positive overall effect on small businesses.

If your one of the 52 percent of small business owners who is planning to increase your SEO budget, it’s important to make the most of your investment by implementing a sound business SEO strategy. You can do that with the assistance of an company with a growing list of successful internet business and marketing experience.

February 15, 2012 in Acquire, Articles, Reach by Conversion Leadership

How To Really Make Social Media Work

The online business world is expecting a year of massive growth in social media, and if you haven’t embraced it in your own business, or if you got a taster and gave up, now is the time to roll up your sleeves, apply some elbow grease and get moving.
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February 13, 2012 in Acquire, SocialStream SEO by Conversion Leadership

Insider Secret Strategy For Getting To #1 On Google

How can Google’s constant and ongoing changes affect the performance of a website and what do you need to do to stay ahead of the curve.
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January 8, 2012 in Acquire, Articles, Reach by Conversion Leadership

How To Test Your Offers In The Market

Testing your offers is one of the most often overlooked details of starting a new business, or when launching a new product in an existing business.
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December 14, 2011 in Articles, Reach by Conversion Leadership

Expanding your Reach With LinkedIn Groups

If you’ve been on LinkedIn for a while you may have seen the special interest ‘Groups’ and possibly even joined a few that cater to your profession or industry.

However Groups have a far more practical purpose, than tuning you into your peer group, when you begin to think about them from a marketing perspective…like when you think of LinkedIn Groups as being collectives of your target market.
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December 14, 2011 in Acquire, Articles by Conversion Leadership

How Often Should You Blog In Your Business?

When you’re thinking about the frequency of your blogging, start by doing the maths backwards. If you need five new leads a month to follow up with, then ask yourself “How many new visits do you need to your blog?”
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November 29, 2011 in Articles, Reach, SocialStream SEO by Conversion Leadership

Query Intent & SEO

Talk to many other SEO professionals and you’ll hear much discussion about keyword placement, keyword density, backlinks and link sculpting. These were and still are all valid, all useful and definitely all terms and concepts you should be (or at least – become) familiar with.
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November 29, 2011 in Acquire, Articles, Reach by Conversion Leadership

Social Network Your Business With LinkedIn

You may be surprised to learn that when it comes to using social media marketing for your professional services or product-based business, one of the best platforms to use is actually LinkedIn.
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November 13, 2011 in Articles, Reach by Conversion Leadership

3 Steps To Future Proof Your Search Strategy

It seems that every time Google makes a change, website owners begin a nervous search of the blogosphere, desperate for any sort of insight that will help them get one step ahead of the latest “movements” in the algorithm. While Google’s mathematical page ranking system has been singing since the very beginning, recent changes have received a significant amount of attention.
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November 6, 2011 in Acquire, Articles, Reach by Conversion Leadership

5 Places To Optimise Your LinkedIn Profile For SEO

When it comes to using social media marketing for your professional services business it’s important to consider where you’re most likely to find an engaged and potentially interested audience for what you do… many would be surprised to learn that the best place is actually on LinkedIn.
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