Category Archive for: ‘Articles’

The New Breed of B2B digital business customers

Getting Ready for the Changing Face of the B2B Digital Business Customers

Get an understand of how B2B digital business customers are changing and what their expectations from suppliers are now and will be in the future.

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Unhappy Customer Reputation Management

Reputation Management and Managing the Unhappy Customer Experience

Managing your brand and reputation online has long been a challenge. We want the good news to stay top of mind for as long as possible and the bad stuff to disappear as quickly as possible. Social media makes that hard, but many businesses make it even harder by themselves

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Social Media Strategy Twitter Honeypot

Using a Twitter Honeypot Social Media Strategy to Increase Online Reach

Getting greater reach with your social media strategy without spending your advertising budget is fast becoming a thing of the past. As social networks rush to monetise their platforms, the only way to reach your followers and friends is to pay to boost or promote what you post. The Honeypot Strategy turns social media strategy on its head and uses purposeful content to draw your audience to you and extend your reach.

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persuasive marketing copy for neuromarketing

Neuromarketing: Influencing with Persuasive Marketing Copy

A look under the covers at how NLP, Neuromarketing and Story-telling is changing the way people write marketing copy to influence and persuade at a deeper level. To create high converting marketing messages.

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The Dangers of Big Data are Human and so is The Solution

Getting your big data to become a useful information source isn’t just about your technology choices. When it comes down to it, many of the big data problems that IT and C-level executives are confronted with are actually created by people in the processes.

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conversion centred design

Conversion Centred Design: What Will Matter for Website Success in 2018

Preparing your website for success in 2018 using Conversion Centred Design principles and the hot zones you’ll be spending a lot of time working on to make your boss happy.

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home page design

Why SEO and Marketing Success Relies on Landing Pages Not Your Home Page Design

2018 best practices for home page design that aren’t about how pretty your page looks, SEO or marketing. Find out what’s going to be important for your website next.

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Serendipity and Digital Marketing

The Decline of Serendipity in the Pursuit of Digital Marketing

Serendipity is a pleasurable human experience that is being lost at an alarming rate in the world. Now it’s happening online and there are serious implications for Digital Marketers and Technologists. it’s time to make yourself aware before things really kick off.

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SEO Snippet

SEO Snippets: The Reason Why Google Secretly Likes Meta Descriptions

Three insider tips for crafting powerful SEO snippets that get clicks and position you to dominate on Google. It’s all about knowing what works and how to make it work for you

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hype cycle predictions

The Hype Cycle: Are IT Predictions Practical or Just Fanciful Hyped Up Pipe Dreams?

Exploring Hype Cycle predictions and their value for IT investment and technology decision-making in business. With a quick review over the last 3 years of Hype Cycle predictions to find out if they help or hinder how informed you may feel.

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Semantia Launches Calc123
A Calculation Engine for creating high-performance SaaS solutions using Excel®



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