Penelope Whiteley

Fashion for Women of a Certain Age now Available Online Globally

Melbourne, Australia – September 9, 2013 – Popular author, motivational speaker and spokeswoman for women over 50, Penelope Whiteley has turned her hand to fashion design.

The recent launch of her range of clothing for mature women – Glamour Basics is now available to purchase online through her new e-tail store.

“I realized that there are many women around the world who don’t have access to clothing that is stylish sophisticated and yet comfortable to wear where they live. So it made sense to get my web team at Conversion Leadership, who I’ve been working with since 2010, to expand our website and blog to include a webstore”, said Penelope.

“With so few designers focusing on the fashion needs of older women, I wanted to be able to help as many women as possible feel like they had options when it comes to buying clothes that are designed for their body shape and comfort. Our garments have been described as being so comfortable ‘they’re like wearing your PJs all day’.”

The Glamour Basics womens clothing range is now available online at


Conversion Leadership provides all-in-one sales and marketing solutions for small and medium sized businesses to help them automatically market their products & services to get more customers, grow sales and save time.

About the Author

SemantiaSemantia is a strategic technology services and advisory company. Through its specialty business divisions the company provides a comprehensive range of software development, systems integration, semantic web development, business process outsourcing, digital marketing, online marketing automation, conversion rate intelligence and business IT insights and advice. Semantia collaborates with clients to deliver solutions optimised for business success including increasing performance in sales and marketing, reducing errors and processing times for data & identifying new insights from analytics for leaders to make better informed business decisions.View all posts by Semantia →

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