Innovation Finalist from Digital Marketing Success

Melbourne, Australia – January 24, 2013 – Semantia named finalist for Most Innovative Company in the 2013 Business Excellence Awards.

“The decision to expand and launch our digital marketing division, Conversion Leadership has played a significant role in our being nominated as a finalist in this years Business Excellence Awards”, said Luce Chandon, Director of Semantia Pty Ltd. “The results we have achieved implementing automated ‘closed-loop marketing’ for clients have been sensational and earnt us a lot of respect, loyalty and kudos.”

Automated closed-loop marketing is the integration of marketing systems and sales transactions into business workflows involving technology and people so that all steps and stages of the workflow can be tested, monitored and optimised to create continual improvement that is tightly aligned with the fluctuating demands of your customers.

“Have a client phone you to say that their latest problem is that the call centre is overloaded getting too many calls since we changed the website, was an unexpected yet happy event for our team. So being named finalists for Most Innovative company is a great acknowledgement of the work the team has done.”

Semantia uses intelligent technology + human experience to create innovative solutions that give companies an unfair competitive advantage.


Conversion Leadership provides all-in-one sales and marketing solutions for small and medium sized businesses to help them automatically market their products & services to get more customers, grow sales and save time.

About the Author

SemantiaSemantia is a strategic technology services and advisory company. Through its specialty business divisions the company provides a comprehensive range of software development, systems integration, semantic web development, business process outsourcing, digital marketing, online marketing automation, conversion rate intelligence and business IT insights and advice. Semantia collaborates with clients to deliver solutions optimised for business success including increasing performance in sales and marketing, reducing errors and processing times for data & identifying new insights from analytics for leaders to make better informed business decisions.View all posts by Semantia →

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